Be honest, how long has it been since you re-visited your bio for your brand? It might have been a while. Things may have changed, so it’s time to update and create a bio that is representative of your brand today.
1. Keep it Concise
Bios don’t need to cover your entire life story. It should be easy to understand and to the point. Convey your tone and purpose without getting lost in the details. If someone told you to describe your brand in 30 seconds, what would you say? Use that as inspiration to get started.
Be sure to include major keywords, especially ones that are relevant to your industry. These could be words that are used by your competitors, your audience, or even your peers. Keywords are vital to improving your SEO.
3. Hashtags and Emojis
Don’t be afraid to get a little fun and personal with your bio! Use relevant niche hashtags and even emojis to convey your product/service visually. Personality is attractive and people want to work with brands that have a human tone to them.
4. Key Info
Be sure to include key information like website, number, email, business hours, address, etc. Your audience should be able to find or connect with you easily.
Bios aren’t as hard as you may think. It’s important to update them every year or so because things are always changing. It’s good to show you are adapting to the industry and making necessary changes to provide the best service to your customers.
Blog Reference: https://www.socialmediatoday.com/news/writing-a-great-social-media-bio-for-your-brand-infographic/569721/